How to Win Customers for Your Auto Business

CustomerThe best way to become profitable and successful in your towing business or any other business is to build your numbers of loyal clients. Some of the most effective marketing options for auto shops are the ones that substantially increase your referral business using a word of mouth. Customers are people, and all they need are solutions that make their lives better and less stressful. Sometimes, purchasing a product or service may make their lives less comfortable and the best thing you can do it to ease the burden of uncertainty off their shoulders.

Apart from marketing and networking, here are some useful ways and tips to grow your customer base quickly.


Your Pitch and Sales Skills

When it comes to pitching to your potential clients, get out of your comfort zone and do pitching with passion. If you are pitching your business in the same way you have always been doing, then you might be having some problems reaching new and potential clients. Go against what you have been doing in the past and try to change some aspects to see the difference such a new pitching approach makes to your customer acquisition tactics.


Leverage Your Existing Network

Your current or existing network may be the best place to go as their word of mouth might be the best thing to help grow your business. In your business, you should develop a core group of customers that can help you in making referrals, as referrals act as a strong lead. You need to network as much as possible to expand your circles of potential referrals and leads.


Build Strong Relationships

Something interesting is what we call a relationship map. A relationship map matches your most substantial relationships with the areas where lies the greatest need for services or products. This map helps in guiding you in the direction you need to take to reach those who matter most for your business. Continuously continue updating your relationship map as it helps in creating new leads and opportunities.

Speaking Opportunities

If you have plenty of expertise in your field, then there is need to get involved in your community where you can speak at an event or host a gathering. When you share your experience and getting involved in your industry, you put yourself in an awesome position to grow your connections and establish a reputation as an industry leader. If you are using offline marketing strategies, add calls to action buttons and messages to ensure you draw particular focus to your products and services.

Ethical Issues to Consider When Running an Auto shop

Business EthicsIdeally, the number of customers you get in your auto shop significantly depends on how ethical you are in your dealings. People love someone who can deliver according to their expectations and easy to work with. You want people to think of your auto shop as the best in town so that you can boost your income and broaden your customer base. To achieve these goals, there is a need to remain ethical in all the operations of the shop. Here are some of the ethical issues you need to consider.




Provide guarantees

This is probably the best way to show that you stand behind your work. Auto shop owners are afraid of offering guarantees because of the fear that they have done shoddy work. As an ethical auto shop owner, this is one aspect you may need to capitalize on. For instance, if you repair the brakes of a customer’s car, give them some guarantee that in the event the problem recurs within a certain period, you will fix it for free.


Reduce the turnover rate of your employees

In any auto repair shop, it is always important to establish reliability and consistency. However, it is relatively hard to accomplish this mission if you keep on hiring new and inexperienced workers who may not meet the expectations of the customer. Maintain your workforce for as long as possible to build the much-needed rapport with the customer base.


Rewarding loyalty

Customer loyaltyIn nearly every business, some loyal customers stick by you no matter the challenges you have been through. It is always important to reward them in a bid to retain the loyalty. For instance, work for them at discounted prices or provide them with free oil change service. Even though you might at first feel some revenue losses, you should not worry much because there are many long-run benefits. By developing a broad customer base, you will always be sure that work will not dry up. Besides, the chances are high that you will get more referrals from the customers to their friends and family.



Keep your appointments

A significant percentage of auto shop owners lose customers because of their inability to keep appointments. It is always important to be truthful to your customers to avoid frictions with them. For instance, if a person left his car to you and you both agreed that it should be picked after one week, ensure that this appointment is strictly kept. The continuous frustration of your frequent customers increases the chances of them finding an alternative auto shop.


Develop an ethics statement and display it

Before a customer seeks your services, they want to be assured that your auto shop acts ethically. Remember you are dealing with properties worth millions. One of the most effective methods to implement this aspect is to develop an ethics statement and stick it in a prominent and visible place. This leads to increased trust even from the new customers.

The Main Causes of Car Breakdowns and How to Avoid Them

car breakdownCars are becoming immensely complicated devices that combine a lot of mechanical and electronic components. Out of these components, a lot may go wrong leading to a breakdown that would mean your car needs towing services. Car breakdown is a nightmare that every motorists need to avoid. Many of the reasons leading to car breakdown are easy to avoid, while others are just unfortunate incidences. You are never sure when your car is going to experience a problem.

Today, we are going to focus on the leading causes of car breakdown, and how to avoid these unfortunate incidences.


Running out of Fuel

At one time or the other, many of us might have run out of fuel. It may be that you have left your home in a hurry for a long journey and forgot to check the fuel gauge before hitting the highway. It can also happen that you took a long time by the last time you confirmed on fuel levels. The best way to avoid the fuel menace is to keep fuel tank at least half empty all the time.


Flat Battery

flat batteryA flat battery is a major cause of roadside inconveniences. Drivers who use their cars for short and frequent trips are in danger of this problem. This is because these short trips do not give battery sufficient time to recharge correctly. You can invest in acquiring an intelligent charger to connect your cell and ensure it is always recharged. Also, ensure you don’t leave your headlights running the whole night as doing so drains your battery.



Electrical Problems

Today, electrical issues are becoming very common, especially with the increased complexity controls and switches in vehicles. Basic electrical problems can be fixed by changing the battery, but when the issues goes overboard, it becomes a mechanical issue. To rectify such complex electrical issues, you will need help from a mechanic.


Tyres and Wheels

Issues relating to flat tyres and damages wheels always continue to top the list of problems and inconveniences car owners face. The best way to avoid pulling by the road and changing your wheel is to see if there are adequate trends on your tyres and if there is anyone which is worn out and in need for a replacement. You are also supposed to ensure that your wheels are properly aligned to minimize on all issue of imbalance. Also note that having puncture is inevitable, so ensure that you always have a spare with you.


Why You Need a Business Plan for Your Auto Repair Shop

Business planThe most common headache self-made entrepreneurs face is deciding if they need a business plan or not. The truth of the matter is that a business plan is significantly important if you want to stay on course to achieving your business goals. If you ‘re going to expand your towing or Auto repair business to be more competitive and achieve specific goals, then you need a business plan. In reality, business plans can take a long time to write and also require a significant data to put up, but it is worth all your efforts.

It is important to have a business plan, but it is also imperative to keep it up to date. To write an effective business plan, it doesn’t mean you have to start with a blank sheet of paper. All you need is discipline, time and focus. Here are smart reasons why you need a business plan; Read more…

How to Run a Successful Automotive Repair Shop

Auto_Repair_shopAs long as people rely on cars as their primary form of commuting, there will be plenty of opportunities for tow truck and auto repair business. Getting started in auto business can be both easy or a nightmare. You can get started by establishing your own business or by purchasing an already established one. By acquiring an already established one, you will immediately acquire appropriate equipment and location, as well as experienced employees.

If you are starting an auto business from scratch, you will need to look for a high traffic location, purchase and lease the necessary equipment and hire staff with the right mechanical experience. You will also have to set your ethical standards upfront as many customers are shy to get into an auto business which has no reputation. To successfully run an auto repair shop, and have a steady income, there are specific issues you have to observe strictly. Read more…

4 Warning Signs of a Bad Auto Mechanic

We both agree to the fact that car repairs can be a nuisance. In most cases, these repairs inconvenience us and make us lose valuable time at an auto shop waiting for it to be repaired. Whether you just bought your vehicle a couple of months ago or you’ve owned it for a couple of years, there are times when you have no option than to take it for repairs. What’s most important is to ensure you get quality auto repair service and get value for your money. So, where do you begin? How will you tell if the technician is the right one for the job? How will know if he’s a bad auto mechanic? Here are tips to help you determine the right auto mechanic and stay away from the bad one.

No Mechanic Certification

If you want professional auto repair services, consider working with a certified mechanic. Be sure the mechanic has an ASE certification. Note that this is not a requirement by law in all states across the country. However, it’s one of the prerequisites before one is employed in an auto repair shop. Technicians with this certification have received proper professional training and can deliver quality service. Any mechanic that doesn’t have the certification might not be the right one to work on your vehicle.

Mechanic Doesn’t Offer Warranty

A comm0on mistake made by car owners is hiring an auto technician or an auto shop that doesn’t offer a warranty on the repair services provided. You want to work with a professional who is committed to his work and ready to stand behind his work with a warranty or guarantee. It’s important that you get everything in writing for protection against poor quality work. Don’t settle for a verbal agreement. A warranty should take about ninety days or more.

Pressure Tactics

You get a recommendation from a friend or just find some auto mechanic online, and everything seems fine initially. However, after some time, you realize the guy is pressuring you to get more repairs which were not there in the first place. Remember you met and agreed on where the problem and what needs to be repaired. As soon as you leave, he calls and informs you there are other areas that have problems and they have to be repaired. This could be a technician who doesn’t care about the client. All he wants is money. Avoid such mechanics who use high-pressure tactics to threaten you to pay for extra work that’s not necessary.

Repair Mistakes

Ever paid for professional services only to end up with poor services or improperly done work? Simple mistakes such as forgetting to replace the air filter when changing oil would indicate someone who doesn’t understand what he’s doing. If you’ve worked with a mechanic who made repair mistakes, it’s time to find someone else who will deliver quality services and ensure the work is done safely and efficiently.